BW-3

Delivering Our Strategy

The ever-changing macroeconomic scenario, continued subpar global growth and shifting consumer consumption trends present many challenges for businesses to navigate. These challenges emphasis the need for the businesses to stand firm with a clear and focused strategy, while at the same time acting to swiftly adapt and remain relevant in times of such unprecedented and unforeseen change. Our evolving business strategy is helping us maintain sustainable growth during challenging times.

Enhancing Depth and Breadth – Collaboration with the right partners facilitates delivery of a broad range of service solutions for our customers. We have always retained our focus on the measured growth of our retail distribution footprint, supplying the right products and unlocking value in the market. Our company is structured into Strategic Business Units with dedicated front-end sales and merchandising structures to ensure that all our business partners are given an appropriate share of mind space and facilitates focus and channeled efforts on all agency portfolios.

Service Excellence – It is of paramount importance to us to develop enduring and mutually beneficial partnerships with our customers and deliver the best customer service experience in the industry.

Improving Efficiency through Innovation – We have constantly worked on improving internal processes, tools and using technology to deliver operational efficiency. Our strategic focus has been on implementing smart solutions rapidly through sharing of ideas and learnings across the businesses. In addition, the up-gradation, modernization, and simplification of IT infrastructure has enabled us to take quick and timely decisions.

Investing in People – BW endeavors to be identified as an employer of choice. It has instituted programs designed to attract and retain an exceedingly skilled and motivated workforce. People are our greatest asset and we believe in growing together with our business partners. Our people and culture are real sources of our competitive advantage.

Enhancing our partner’s reputation – Working with a responsive team allows us to bring a wide range of service solutions for our customers’ needs. We offer custom solutions to our broad mix of partners. We value contributions of each market segment and believe in closely working with our valued customers to cater their business requirement.